Meta Tags, what are they good for?

Meta tags used to play significant role in Search Ranking, is this still the case? lets find out.

I got all fired about the Meta Tag topic again after reading http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html on the Google Webmaster's Blog.

I recommend reading the full article, I'd rather not blatantly regurgitate such a fine article on Meta Tag use or lack thereof on Google. 

In a nutshell we don't factor in Keyword Meta Tags, we use them but only to cover our hind quarters.  Meta Descriptions on the other hand are far more useful, not for ranking so much but as a way to encourage people to click on your listing vs the one above it.  We've found users do a quick skim of the top results before making a choice, the trick is to appeal to both the search engine, as well as the user.

Is your current Internet Marketing Company putting this level of effort into your website? If you're not sure we offer free Website Evaluations or give us a call and lets talk.

~Shawn Himmelberger